The State of AI in Healthcare
There is no doubt as to whether artificial intelligence is poised to disrupt an array of industries and disciplines – be it marketing or healthcare. AI holds the potential to address massive pitfalls...
View ArticleSHIFT Archives: The Best of Q4 2017
As the year comes to a close, we like to analyze the SHIFT archives to learn what content performed best. It’s important to take see what worked and what didn’t work to plan for the new year to come....
View ArticleMaking Media Relations Connections
I made the move from Boston to SF four months ago and couldn’t be happier to be in the hub for technology and healthcare innovation. The SHIFT SF office is located right in the thick of it all in...
View ArticleThree Ways to Enhance Engagement at #HIMSS18
HIMSS18 is a staple for those in the health IT industry, so much so that we often forget to explore new strategies for engagement at the show. This year’s conference is just around the corner, taking...
View ArticleTakeaways from PULSE: The Atlantic Summit On Health Care
Monday’s PULSE: The Atlantic Summit On Health Care, similar to any current healthcare events, routinely covered all the major, hot topics in today’s healthcare system, from opioid crisis, and precision...
View ArticleAnatomy of an Event
As PR professionals, we often take a deep dive into events – that can include everything from a community fair, to a public product launch, to a gala, and everything in between. However, events aren’t...
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From Rookie to Pro: Key Takeaways From Working a Conference
Recently, I had the privilege of traveling to San Francisco to work the 2018 RSA Conference with my fellow SHIFTers. As a rookie on an extremely established and experienced account, I was unsure what...
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Boston TechJam: Lessons in Building Buzz for Events
Editor’s note: All images vis Matt Tetrault/Pretty Instant Since its start six years ago, SHIFT has been a proud founding partner of Boston TechJam, an event led by Mass Technology Leadership Council...
View ArticleFinding Resilience at MITX’s InfluenceHer Conference
I find that it is so hard to get away from my desk, and if I do, I’m usually working on the go, checking emails and making phone calls no matter where I am (I’m sitting in the Subaru dealership getting...
View ArticlePR Panel Recap: An evening discussing agency life and what it takes to thrive...
When I began studying Communication and Public Relations in college, I quickly realized how important it was to surround myself with and seek out the advice from those already in the field. Whether it...
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